Briogeo was one of the first brands in the prestige haircare category to launch in Sephora stores nationwide. I had the privilege of being the Design Director for the brand for almost 3 years. I supported the brand and leadership through 2 brand refreshes as well as the operational adjustment after being acquired. I led a team of designers and project managers, and executed everything from packaging, to in-store visual merchandising displays, to PDP and ecomm updates.