North America Rebrand: Solid shampoos and conditioners! I was a part of the internal rebrand team leading the charge. We consulted with the agency Mostly Sunny on this project. We did explore shapes internally though and I am so happy with the results of this rebrand. The new branding is so fun, innovative, and impactful since the brand doesn’t use plastic at all.

Brand Strategy

Product + Packaging

Design + Art Direction