Booth Concept

Design Direction

Ethique Ulta Beauty World

In 2025, Ulta Beauty had their first ever brand experience event. This 2-day event catered to the Ulta Beauty store managers and executives as well as the general public.

Love at first swipe.

CREDITS

Booth Concept
- Asa Yee + Ashley Rae

Booth Design
- Ashley Rae

Booth Production and Construction
- RCS Custom Exhibit