I led the Creative Direction for UNTUCKit during their heightened years of growth. During my tenure, we went from 5 stores to 80+ stores. Brand consistency was critical during this phase and we were able to maintain the integrity of the brand despite growing so quickly so fast. Our goal as a lifestyle brand was to market the brand as an effortless destination which we brought to life through our seasonal campaigns at aspirational locations. I handled the Creative Direction, Photoshoot Production, Budget and Design Direction (for catalogues) for all campaigns.